Diego Costa•

Hey, I’m Diego.

Leading partnerships. Learning to close. Building something of my own.

I started in DeFi communities, grew into integrations and operations, and now work in B2B sales at MOIC. I’m also building Lugue, a product born from a problem in my own work.

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Some of my work

Three stories, different chapters.
A closer look / Hypernative

Find a reason to talk.

A real exchange from the work. The opening wasn’t a longer pitch. It was understanding what the prospect already had—and where the conversation could go next.

Inside the full case
Start with the account

Does on-chain risk
exist here?

The first filter: a company with an on-chain offering or exposure to funds. Then, find the person responsible for that risk.

Account research before outreach.

A little more about me

Beyond the job titles.
Diego Costa at Blockchain Rio 2026.
At Blockchain Rio 2026.

I tend to get deep into the things that catch my attention. At Paçoca, that meant learning the product well enough to support its users, negotiate integrations and eventually oversee the operation.

At MOIC, I lead partnerships and have recently started closing alongside the CEO. I’m experienced in creating opportunities and still developing as a closer.

Outside work, I collect Pokémon cards. I’m into cars, watches and the mechanisms behind them.

The résumé versionRoles, dates & responsibilities
2026 — now
MOIC

Partnerships Lead · Jan–Aug 2026
Head of Partnerships · Sep 2026–present

Prospecting, qualification, discovery and BDaaS delivery. Recently promoted to junior closer alongside the CEO.
2024 / 2025
Sending Labs

Business Development Manager · Apr–Aug 2024
AI Trading Operations Manager · Apr–Dec 2025

Around 100 calls led to 35 interested prospects across nodes, SDK adoption and Sending.me communities. Created the BD SOP. Later evaluated AI trading signals, researched markets and managed a US$20K allocation within a US$200K fund.
2021 — 2024
Paçoca

Head of Community · Mar 2021–Feb 2022
BD & Head of Community · Mar 2022–Apr 2024
COO · Oct 2022–Apr 2024

Community, partnerships, integration delivery, team leadership and shared treasury responsibility.
Download the full résumé
Hypernative / MOIC

Business development / 2026

Making the first conversation happen.

I was the BD analyst responsible for executing MOIC’s Hypernative engagement.

US$600KPipeline generated
53Meetings booked
39.6%Response rate

What I did

I researched and contacted 800 leads, built and ran outbound cadences, qualified interest and booked meetings. Around 3,000 messages went into the campaign.

I also built a new funnel structure, automated reporting and improved the workflow used to execute the engagement.

What came out of it

The campaign generated 53 meetings and US$600K in pipeline. Pipeline represents potential business; the closing process was handled separately.

Read MOIC’s published case
Lugue

Independent product / In development

Finding the gold in the CRM.

That was the question I kept coming back to at work.

The CRM had thousands of leads. I wanted to know which companies needed MOIC today, so I could decide who to contact and why.

From a question to a product

Lugue is a sales-intelligence prototype that combines imported lead data with public research. The idea is to help prioritize prospects and prepare outreach for a person to review.

It’s my idea, built from scratch with Claude. I handle product discovery, UX, AI-assisted development and quality evaluation.

Still in development.
Independent, part-time and pre-launch.

Visit Lugue
Paçoca

Community, partnerships & operations / 2021–2024

First employee. A lot of firsts.

Community came first. The rest grew from there.

Learning the product through its people

For a long time, I was the only moderator. I helped users with DeFi, answered quickly and ran AMAs and community events. Later, I trained community managers on communication, response quality and how to support people.

Moving into business development

After a year, I started negotiating integration and co-marketing terms. I defined requirements, prioritized the backlog, coordinated implementation with our developers and helped run the marketing activity.

That work covered 150+ dApps across seven blockchains. I also maintained the technical documentation through more than 200 GitBook pull requests.

Taking responsibility for the operation

As I was already overseeing much of the operation, I became COO. I managed seven BD and community reports and coordinated delivery with three developers, who reported to the CEO.

With the CEO and CMO, I shared responsibility for a US$1M multisig treasury: approving payments, deciding allocations, executing transfers and tracking resources and investments.

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